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Internet Design

Your design proposal is based on identifying,
meeting and expanding your goals

Lots of people got in at the start, building a nice home page with a bit of information. In fact, they most likely gave their print brochure to a computer wiz and marveled when they saw it on a monitor. Over the years their business grew, so did the website and now the site resembles a sprawling ranch house with the bathroom at one end and no closet space.

Most have to face the facts that their site needs to be redesigned and built from the inside out. It has grown in complexity, not just in terns of the services you offer, but in the sophistication of both the users and the web itself. Now competition is easily identified by search engines and sites exclusively designed to list competitors and their offerings.

This is a building project; like designing a house, writing a script, planning a sports event. It has a starting point and unfolds level after level. Actually, it may never end if it is dynamic in nature, changing on a daily basis. There are rules and solid practices. There are maintainable components and automated responses. There are remarkable advances that make this worthy of specialization.

Internet Overview
Internet Assessment
Internet Development


Design Process

  • Discovery
    • Objectives
    • Keywords
    • Buying process
  • Wireframing
    • Click throughs
    • Text & hyperlinks
    • Persuasion
  • Copy
  • Architecture
  • Prototyping
  • Development
  • Go live & monitor
  • Maintenance plan

Design Elements

  • Crisp layout, fonts & colors
  • Branding
  • Great copy
  • Easy to read
  • Keywords & strategy
  • Sound Architecture
  • Intuitive Design
  • No obstacles
  • Privacy & copyrights
  • Secure checkout process
  • Lower cart abandonment
  • Incorporate dynamic components
  • Guiding & converting
  • Meeting their goals
  • All = meeting your goals

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