Internet Overview
Who is your audience and what will it take for them to feel at home, comfortable and able to stay. If your site was a store in the mall you would see the problem instantly, as people walk in and just walk out. People might step in but if they do not find what they want, they will leave.
YOUR VISITORS ARE 1 CLICK AWAY FROM LEAVING!
No matter what you offer; services, information, education, political awareness, global understanding, etc. you want people to stay, to click around and to become engaged. You want them to feel welcome and curious, encouraging them to dig in and be successful. You want to convert them from tourist to engaged family.
Make certain that your site is the microcosm of you and what you do. If you seek to empower people, then your website must do it too. If you are selling unique and elegant articles, then your website must make the transaction easy, safe and something your customer will brag about. If you are a teacher, then your website must teach.
Ultimately visitors should immediately perceive your culture and value. "I like these people" "I like the way they think" "I am going to mark this page, return often and tell others."
Internet Assessment
Internet Development
Internet Design